Connecting Communities Project

Our partnership project between Cruse and Co-op aims to mobilise and inspire communities in supporting community members following a bereavement.

Aims of the project

The Connecting Communities project launched in January 2022. The partnership brings together Cruse Bereavement Support, Co-op and Cruse Care Scotland to explore how better to support communities managing bereavement on a local level. The aim of the project – to design support and resource, mobilising and inspiring communities in supporting community members following a bereavement.

Why we’re needed

YouGov research reveals that half of Brits (49 percent) who have not experienced a bereavement admit to being unprepared in knowing how to help a bereaved friend or relative and one in eight (12%) have actively gone out of their way to avoid someone who is grieving because they don’t know what to say to them.

What we’re doing

The project is being delivered in five communities across the UK, capturing the voices and experiences of community members to support us in building a sustainable, tailored model of compassionate community support in each location.


The partnership has produced a suite of bite-size resources that feature Cruse experts and members of the community and address important issues such as understanding, normalising and identifying the signs of grief and signposting people to the support that’s on offer. Find out more

If you’d like to find out more about the project please get in touch by emailing [email protected] – we’d love to hear from you!