Campaigns | Cruse Bereavement Care

Call our free helpline
0808 808 1677

Cruse acts as the ‘voice of bereaved people’ speaking out on issues that impact on those who are bereaved. This can be anything from a government policy on bereavement benefits to how companies treat their bereaved customers.

Cruse relies on the support of bereaved people in our campaigning and lobbying role. This can be through sharing your story, speaking to the media, giving feedback to a consultation or completing a survey and giving us your views.


Funeral poverty

In 2014 the cost of dying rose seven times faster than the cost of living. The average cost of a basic funeral in the UK in 2014 was £3,702 an increase of 3.9% on the previous year. The price of funerals has risen above inflation for the past 35 years. Alongside this, financial support from the state has been eroded. In 2014-15 only 63% of those applying for a funeral payment were successful. The average award made was only 37% of the price of a basic funeral. This means more and more people are finding they cannot afford a funeral when someone dies and are being forced into debt. Cruse wants all bereaved people to be able to access a dignified funeral for someone close.

In June the Competition and Markets Authority’s (CMA) market announced an inquiry examining whether the information provided by funeral directors on prices and services is clear enough for people to be able to choose the best option for them. It will also look at how prices have changed over time and the factors that affect them. Find out more.

The Treasury is also seeking evidence on the current funeral plan market, potential customer detriment in the sector and ways to improve how this sector is regulated. We are concerned that relatives of those who have bought these plans are sometimes hit with extra unforeseen costs when they come to arrange the funeral. Find out more about the consultation.

Cruse is calling for:

  • Reforms to the Social Fund including broadening eligibility, simplification of processes & a level of funding that provides more than a contribution towards costs
  • Access to advice, information and support for bereaved people when they are faced with the challenges of paying for a funeral
  • Transparent, accessible information from all providers
  • All Funeral directors to make visible a simple funeral service


What you can do

Share your experience with Cruse, or speak to the media. Email Find out more about the Funeral Poverty Alliance, and sign up as a supporter or to receive updates.



Bereavement in the workplace

When someone is bereaved it is vital that employers recognise the impact and provide appropriate support within the workplace. This includes providing compassionate leave and a caring response on return to work. All organisations should have a bereavement policy in place and provide training to all line managers and HR professionals.

Cruse is calling for:

  • Statutory bereavement leave
  • All employers to have a bereavement policy in place
  • All line managers and HR professionals to be trained in bereavement in the workplace


Bereavement leave for parents

In June 2018 we were very pleased to see the Parental Bereavement Leave Bill have its second reading in the Lords and pass to the committee stage. The Bill gives bereaved parents two weeks statutory leave following the death of their child. Cruse responded to the consultation and will be following progress of the Bill closely. Read the Bereavement Alliance Briefing on the Bill.


What you can do

Share your experience good and bad or speak to the media
Arrange training for your workplace.
Encourage your employer to introduce a bereavement policy.
Buy our Cruse Managing Bereavement in the Workplace Toolkit for your line managers.
Contact your MP to share your concerns.



Bereavement support payment

From 6th April 2017 the Government implemented significant changes to bereavement benefits received by UK families – changes which mean 75% of all families with children are likely to be worse off financially. The cuts to benefits come into effect as new research reveals that two thirds of widowed parents are not financially prepared for bereavement, with around one in six widowed parents admitting that they had been forced to re-locate or move home as a result of their partner’s death.

91% of newly widowed parents will be supported for a shorter time, and 75% will be worse off in cash terms (by £12,000 for the average working parent, but by over £30,000 in certain circumstances). Those with younger children will be disproportionately badly affected.

We welcome the new eligibility of <45 year olds without children, the tax-free status, the relaxed NI contribution condition and the disregard from means-tested benefit, but we are very concerned about the duration of support to those with children, the breaking of the index-link, and the continued ineligibility of those who weren’t married.

Read the full details here.

Read Childhood Bereavement Network's press release.

Read Childhood Bereavement Network's full briefing.


What you can do

Contact your MP: Download sample letter to your MP.



The treatment of bereaved customers

Bereavement has a significant impact on mental and physical health. At such a stressful time it can be very difficult for bereaved people to deal with organisations, companies and professional bodies. Cruse wants all banks and financial institutions to sign up the British Bankers Association Bereavement Principles for the treatment of bereaved customers and for other industries to adopt similar standards. This includes treating customers with compassion and respect; providing practical, jargon-free information; signposting to external sources of help; responding rapidly, suppressing marketing and providing a single point of contact. Any organisation providing a customer service should consider how they can provide the best service for those who are bereaved; train all their employees who come into contact with bereaved people; consider having specialist teams and seek feedback from bereaved customers.

Cruse is calling for:

All banks and financial institutions to sign up the British Bankers Association Bereavement Principles for the treatment of bereaved customers

Other industries to adopt similar standards

  • treat customers with compassion and respect
  • provide practical, jargon-free information
  • signpost to external sources of help
  • respond rapidly
  • suppress marketing
  • provide a single point of contact
  • consider how to provide the best service for those who are bereaved
  • train all employees who come into contact with bereaved people
  • consider having specialist teams
  • seek feedback from bereaved customers


What you can do

Share your customer experience, or speak to the media
Share your business’s/organisation’s experience of improving practice
Sign up to the British Bankers Association Principles.
Train all staff who come into contact with bereaved customers.
Contact your MP to share your concerns.

Want more information?

If you need immediate support now for your bereavement, please call the Cruse National Helpline on 0808 808 1677. The helpline is available Monday to Friday 9.30am to 5pm with extended hours on Tuesday, Wednesday and Thursday until 8pm.