Cruse teams up with the Yellow Hearts to Remember Campaign | Cruse Bereavement Care

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Cruse Bereavement Care has partnered with the Yellow Hearts to Remember Campaign to create an online memorial page and is inviting people to leave a personalised message to remember a loved one.

Traditional coping mechanisms for grief have been severely disrupted this year, with funerals and other religious ceremonies restricted, meaning people have had to find other ways to pay a much needed tribute to those who have died. The page, which features artwork from renowned British artist Mackenzie Thorpe, offers people the chance to share photos and heartfelt messages, about someone who has died, providing people with an additional channel through which to express their grief, and also to remember and celebrate the person’s life.

The Yellow Hearts to Remember Campaign was started by Becky, Hannah and their Grandad David, following the death of their Grandma, Sheila, by coronavirus. Inspired by the yellow ribbons put on display in remembrance of the men who had left for war, they decided to put yellow hearts in their windows to remember Sheila. Before long, families up and down the country were placing yellow hearts in their windows as a symbol of remembrance and a way of letting people know they were grieving. Today, yellow hearts continue to be a poignant expression of love, and grief, during these difficult times.

Charlene Vallory, Head of Fundraising and Income Generation at Cruse Bereavement Care said:

“It has been a particularly difficult year for many people, none more so than those who have been bereaved. Traditional rituals that people would normally do to pay tribute to someone who has died, such as holding a funeral or memorial, has been severely disrupted. This can have a profound impact on people’s grieving processes.

“This is why we are delighted to have launched our online tribute page, in partnership with the wonderful Yellow Hearts to Remember Campaign. It provides people with a channel through which to express their grief, and share precious memories. Whether you were bereaved this year, or years ago, we invite anyone and everyone to use this page to pay tribute to their loved ones.”

Hannah Gompertz from the Yellow Hearts to Remember Campaign said:

“The Yellow Hearts to Remember community has become a very special part of many people’s lives across the country during the coronavirus pandemic. Our aim originally was to support those who had lost loved ones due to coronavirus, but it has provided support for all of those bereaved during this difficult period.

“Our family has been pleased to be approached by Cruse Bereavement Care with the offer of a partnership and we welcome all such initiatives that provide support for families and friends who have lost loved ones, no matter what the cause.

“The Yellow Heart has become a national symbol of remembrance for those who have lost loved ones during the coronavirus pandemic, and there seems to be a need for a symbol of grief in the long term, to unite us all and remember those before us. Cruse Bereavement Care are making this possible and I think this is a massively positive step in the right direction for raising awareness of grief and the stigma around it."

The Yellow Hearts to Remember Campaign inspired the artist Mackenzie Thorpe to create the artwork which features on the page, 'A Light in the Storm,' to honour and remember every single person lost to the coronavirus pandemic. Mackenzie is donating all proceeds from the sale of the artwork to Cruse.

Cruse Bereavement Care has been providing life-changing support to bereaved people across the UK for over 60 years. The services are provided by a network of 5,000 trained volunteers up and down the UK.

Find out more about the campaign

Leave a tribute