Cruse launches new website for young people | Cruse Bereavement Care

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Cruse Bereavement Care has launched a new website for young people. Hope Again – young people living after loss is a place where young people aged 11-18 can share their stories about loss and begin to find ways of hoping again. 

The site was developed by members of the Cruse Youth Advisory Group—young people who have all personally experienced the devastating loss of a mother, father, brother, sister or friend. The team worked with Belfast-based creative agency JourneyFor.

Bridget Molloy, Cruse Youth Web Consultant, was helped by Cruse after her mother died when she was 15. Bridget says: ‘Hope Again offers a modern, online place for young people to share their stories about loss, grief and hope, get personalised advice and support from trained young people, and read the stories of others. It will be a place for sharing, healing and learning.’

Members of HopeAgain Cruse design team with Journeyfor creative team Tim McCullough, Creative Director of Journeyfor says:  ‘Journeyfor were thrilled to be appointed to work on this project.  We began with a workshop with the young people from Cruse. The workshop gave us insights and home truths from which to start. Together we developed the name and strap line. Hope Again has been born from the creative inspiration and ideas of the young people themselves. Because of this it has a uniqueness and freshness of concept that is honest and direct.’

Debbie Kerslake, Chief Executive of Cruse says: ‘Cruse provides somewhere to turn when someone dies. This includes bereaved young people whose grief can too often be overlooked. I am delighted that Cruse is launching Hope Again. This new website puts bereaved young people in contact with others who have been bereaved and provides hope for those living after loss.’

Hope Again has been developed to replace RD4U, Cruse’s previous website designed for and by children and young people. The Santander Foundation provided £5,000 start-up costs for the project through its Community Plus programme.Hope Again staff with Santander Foundation Team


1. Members of HopeAgain Cruse design team with Journeyfor creative team (Sara Humphries (Journeyfor), Bridget Molloy (YAG), Georgia Gray (YAG) and Christine Bailie (Journeyfor)

2. Hope Again staff with Santander Foundation Team (Lorraine Dalibalta, Team Manager Belfast, TD Retail Banking; Bridget Molloy, Cruse Youth Advisory Group member; Elaine Roub, Young Cruse Coordinator, Jean Lesslie, Team Manager Belfast, TD Mortgage Division and Perry Fields, Business Manager, UKB Retail Banking).