2021 – A new brand and a new website
In September 2021, after an in-depth period of research and consultation, we changed our name to Cruse Bereavement Support, and updated our brand to be more relevant and accessible.
For more than 60 years, Cruse has been supporting bereaved people at one of the most difficult times of their lives. During that time we have constantly reviewed our mission and vision, to adapt to changing times and the needs of those around us.
In September 2021, after an in-depth period of research and consultation, we changed our name to Cruse Bereavement Support, and updated our brand to be more relevant and accessible to everyone living with grief. Our updated vision and mission reflect this.
- Our vision is that we live in a world where everyone grieving is supported, respected and understood
- Our mission is that we support people through one of the most painful times in life – with bereavement support, information and campaigning
Changing brand is about much more than just a new name and logo, it is about updating everything about how we connect and communicate with those who need us. For us it’s also about bringing new focus to Equality, Diversity and Inclusion, making sure our brand reflects that, and is more inclusive.
As part of our work we refreshed and updated our website, reviewing and updating hundreds of pages of information.
We have also introduced new values which we are working to underpin everything we do and how we behave: At Cruse we are Kind, Inclusive, Genuine and Ambitious.