Our work in 2021
2021 was another painful and difficult year for so many. Find out more about what we acheived, how we have continued to respond to the Covid-19 pandemic, and how we are adapting and expanding our help for all bereaved people.
Chief executive Steven Wibberley looks back
As we look back on a second year of pandemic I’m sure many of us hoped it would all be behind us by now. But as we enter 2022 we are once again having to adapt the way we work, this time in response to the Omicron variant. We know that everyone is tired – tired of a pandemic which has brought so much suffering not only to those who have lost loved ones to the virus, but to everyone coping with ongoing isolation and grief in uncertain times.
In the face of all this we are hugely proud that Cruse has continued to rise to the challenges. We’ve supported more people than ever before, and our income has risen thanks to the many individuals and funder who have seen the importance of our work. We’ve introduced new projects, reached out to new communities, and changed the way we communicate to help become more inclusive and reach a wider audience.
We’d like to offer our heartfelt thanks to everyone who supported us this year. All our wonderful volunteers, staff, supporters and funders should know how much they have made a difference. And to everyone who has lost someone and reached out to us – we’re so sorry. Thank you for trusting Cruse with your stories and with your grief. It’s our privilege to be part of your journey.
Our impact in 2021
As we became used to working in new ways during this second year of pandemic, we saw more demand and helped more people than in 2020. Click on the links for more details and to hear from some of those we helped.
33,300 helpline calls answered
27,000 people received individual support
1.2 million visitors to our website
38,500 on-line chats held
2021 – Our pandemic response
The Covid-19 pandemic continued to be the biggest challenge for Cruse in 2021 - bringing additional heartbreak to bereaved people and speeding up our changes to new ways of working.
2021 – A new brand and a new website
In September 2021, after an in-depth period of research and consultation, we changed our name to Cruse Bereavement Support, and updated our brand to be more relevant and accessible.
2021 – Fabulous fundraising
Despite the challenges of fundraising during a pandemic our amazing supporters are always ready to think of new and exciting ways to raise funds to help those in need.
2021- Communities of support
Communities are a vital source of support to those who are grieving. Cruse is working to help communities become more supportive and resilient.
2021 – A story behind the numbers
Behind every number is a person with their own unique relationship to someone who has died. It’s our privilege to hear their stories and support them through their grief.
2021 – Reaching out
An important part of our work is to look for new ways to reach those who don’t yet know that help is out there. In 2021 we entered a new partnership with the Royal College of GPs
We couldn't do what we do without our amazing volunteers.