Our vision is that we live in a world where everyone grieving is supported, respected and understood.
Our mission is that we support people through one of the most painful times in life – with bereavement support, information and campaigning.
We are kind
Kindness underpins how we communicate and treat each other. Much like with grief, we have no idea what another person’s journey is or what they are dealing with, so we approach and respond with kindness.
We are inclusive
Grief does not discriminate and neither do we. Everyone’s experience of a bereavement is different and we honour everyone’s differences.
We are ambitious
We encourage and stretch each other. We are a highly motivated, passionate, professional and determined team. The more we succeed in our ambitions, the more we move towards our vision.
We are genuine
We are honest, open to real conversations, tackling difficult subjects. We respect the courage it takes to be vulnerable when seeking support and speaking up. We learn from mistakes and we feel safe to be challenged. We bring our whole selves to our roles.
How we live our values
Our values are key to the way we treat our clients, team members and volunteers.More about Cruse